Harvard University Studies Business of Being Beyonce
Beyoncé Knowles has inspired a new Harvard University Business School study with her unconventional surprise release of her latest self-titled album in December 2013.
A Harvard Business School case study to be published this week looks at "what it took to pull off the ambitious and costly campaign, the prevailing market conditions, the structural and technical obstacles, as well as the many difficult decisions Beyoncé and her management team confronted along the way," according to The Harvard Gazette, the Cambridge, Mass., university's official news website.
The study, written by professor Anita Elberse and Stacie Smith, a 2014 Harvard Business School graduate who is now an assistant brand manager for Procter & Gamble's Clairol brand, also asked master's of business administration (MBA) students to evaluate "what they would have done if they were working for Beyoncé."
In 2012, Beyoncé inspired Rutgers University in New Jersey to create a course titled Feminist Perspectives: Politicizing Beyoncé, which examines her over-arching influence. The course is still offered through Rutger's women's studies program as an undergraduate class.
Source: The Touch Radio