What deters the majority of our population from drinking alcohol non-stop? Some would say it’s the soul-crushing hangovers, the inevitable prayer sessions to the porcelain throne, or the regrettable decisions made under the influence. For most novice drinkers, it’s the taste. That’s where Air enters stage right to take a bow.

The brand name is actually an acronym for Alcohol Inspired Refresher and the official site boasts the “premium clear malt beverage” is all natural, 95 calories per serving, and 4% ABV, which is higher than most light beers.

The key selling points for the Zima clone are it’s odorless, colorless, and tasteless – like drinking water. We all know what happens when the drinks are “going down like water” – you end up going down, while tripping over your own feet.