"Got Milk?" For almost 20 years, that was the iconic phrase for the Milk Processor Education Program. The ad slogan was first used in 1993 by the California Milk Processor Board. The ads, both print and television, featured A-List celebrities wearing the classic milk mustache. The new slogan is "Milk Life" and you can watch the first ad of the new campaign here. Let us know what you think. Should they have kept "Got Milk?" or do you like the new catch phrase?