countdown to fashion's night out

Join Channel 95-7 for Fashion's Night Out Thursday, September 6th! The goal is to heighten awareness of local stores, boost the industry's economy, and put the fun back in shopping at various stores throughout Grand Rapids.

We'll kick off with a fashion show at Reserve at 4pm for happy hour drink specials and amazing food!

Stay tuned for more details!

Reserve Wine & Food

Fashion Night Out Starts at Reserve with a Fashion Show from 4-6pm featuring clothes from Lee & Birch - hair done by Jeffrey Richards Salon - Eye wear from Sight Optical with Models from Unique Modeling Agency.  While you are enjoying the fashion show we will be on air with Janna from Channel 95-7 doing a live remote 4-6pm and every half hour giving away gift cards to Reserve.  Reserve will get you ready for the night with specials on house made cocktails and of course bubbly!  We will also offer our 3 Plate of Charcuterie for $10 during the live remote.  Once you have shopped and aren't ready to drop, come back to Reserve to continue with our drink specials and 20% off food!  We are only offering this to our Fashion Night Out guests to say Thank You for supporting this event.

Lee & Birch

Join Lee & Birch during fashions night out for a fun night of shopping, drinks, music, gifts with purchase and more! The Jeffrey Richard salon will be at the store  offering free hair & makeup touchups for your night out on the town. With a $300 purchase, receive a free pair of EMU boots ($160 value!) OR With a $100 purchase, receive a free scarf and earrings ($30 value!)

Sight Optical Boutique

Sight isn’t just a word, or a name, but a window to the experiences of life, and Sight Optical Boutique is all about experiencing life from different perspectives. They are excited for Fashion’s Night Out and partaking in the Fashion Show at Reserve Wine & Food where we will be show casing some of their favorite lines.


Lamb is a super happy, super fun lifestyle boutique located in the East Hills neighborhood of Grand Rapids, Michigan. we carry clothing, jewelry, accessories, gifts, books, paper, candles, and kitchen + bar goods.

Brock Folio

Affordable luxury.  The all inclusive perfect gift will be on display at Reserve Wine & Food for Fashion’s Night Out.

Thousand Oaks

Thousand Oaks always has lots going on and we are excited to be a part of Fashion’s Night Out.  That night they will be providing information about their gorgeous banquet facilities for any occasion and their exclusive October golf membership promotion.

Paperdoll Boutique

Paperdoll is a delightful boutique that specializes in unique and affordable clothing, accessories, and gift items. They take pride in our high standards for quality design, personal customer service, and feature a variety of local and national clothing lines.

Paperdoll is located in the Promenade along the scenic Rogue River in the heart of Rockford Michigan. Come see our all new store and enjoy shopping in a unique and relaxed environment designed with your needs in mind.


All hair and make up for the fashion show at Reserve Wine & Food provided by Jeffery Richard Salon.