Gossard Releases ‘Cleavage’ Enhancing Sports Bra

A french company has created a sports bra that could be brilliant...or a bust.

The makers of the $75 bra (yeah, $75 for a bra you're going to sweat in) explain the bra as a  "plunging sports bra ideal for those who want to work out and still be fashionable."

Basically, it's a sports bra that plunges in the middle with some mesh added for a nice effect. Is it sexier than the average sports bra, yes. Yes, it is. There's no denying that. However, you're going to be exercising in it. So, what's the point of looking sexy at the one place that you don't need to look sexy if you don't want to?

[Source]