This video was something that I knew I needed to share. It shows Jimmy Kimmel meeting a seven-year-old boy with brain cancer who is called “Super Max” by his friends.

After noticing that Rainbow Looms were sweeping the nation, Kimmel asked parents to have their kids loom stuff and send it to him so that he could create a “Suit of the Loom”. Among all of the looms he was receiving, he also got a video from Arroyo Elementary School in Tustin, California. As it turns out, they're also collecting a bunch of looms in order to make the longest Rainbow Loom chain the world! They're doing it as part of a Loom-A-Thon in order to create awareness for something called “The Max Love Project.”

The Max Love Project was started in honor of their seven-year-old classmate Max Wilford, and it helps out children with cancer. Students at the school have nicknamed him "Super Max" and in the video they flat out told Kimmel that he needed to meet Max.

Generally one to oblige such requests, Jimmy brought Max onto the show, let him meet his favorite superher Iron Man, and gave him tickets to Disneyland!

More importantly, Jimmy donated the Suit of the Loom to the Max Love Project and put it up for bid on eBay, with 100% of the profit going to the Project (as of the writing of this, the high bid for the suit is $13,900!). At the end of the video, Jimmy gets a little teary-eyed (and so did I). You can find out more about the Max Love Project through this link.