Grand Rapids Mayor George Heartwell announced the launch of a new website and contest during the Fourth of July Fireworks downtown last night.

It's called 'My Grand Rapids in Six Words' or MyGR6.  And it is a community movement asking anyone and every one to describe Grand Rapids in just six words.

"MyGR6 will capture the pride of our community by getting people thinking about what makes Grand Rapids a great place to be," said Mayor George Heartwell. "It's a real challenge to find a concise way to capture how you feel about Grand Rapids in just six words. At the end of this we'll have a great library of short stories about Grand Rapids."

People are being encouraged to submit their six word description at the official website, myGR6.com.

The descriptions will then be shared on the website, through social media and in an exhibit at the Grand Rapids Public Museum that is set to open in September.

The MyGR6 movement is sponsored by Amway and The Grand Rapids Press.

There is also a contest element to this movement.  Six of the entries will be selected to be featured on billboards and in The Grand Rapids Press.

The authors will also win prizes including a night at local hotels, restaurant and entertainment certificates and other prizes valued at more than $10,000.

The deadline for entries is October 4.