New Holland Brewing And Pabst Brewing Are Official Partners
This past Wednesday, March 29, was a big day in Holland and for the New Holland Brewing Company. Brett VanderKamp, president and co-founder of New Holland, along with Simon Thorpe, CEO of Pabst Brewing Company, made it official that as of Saturday, April 1, New Holland begins it's partnership with Pabst Brewing, and all beers produced for the U.S. sale by New Holland Brewing Company will flow through the Pabst distribution and ordering systems.
The partnership increases market share for New Holland’s award winning Dragon’s Milk year-round bourbon barrel stout. Dragon’s Milk is America’s best-selling Imperial Aged Stout and continues to win over fans nationwide.
New Holland's VanderKamp said. “The partnership allows us to focus on brewing incredible beers and building our brand while leveraging the power and reach of the Pabst sales and distribution platform.”
They also announced a “collaboration brew” which will be available exclusively in the New Holland brewpubs in the upcoming weeks.
The partnership with New Holland allows PBC to increase its product portfolio and strengthens the company’s participation in the craft beer market. Pabst isn't taking any ownership and New Holland is remaining fully independent.
All beers will continue to be brewed in Holland, Michigan, and New Holland’s spirits, restaurant and retail operations will continue to operate as usual. The companies’ agreement does not include the sale of any New Holland assets to PBC.