This week's award in creativity goes to...

DHL! I'm fairly skeptical when it comes to some of these prank videos, but if this is real, this is amazing.

I will give credit to some of these companies who have figured out the best way to reach us is to be creative. We saw it during the Superbowl, people went to Youtube in record numbers JUST to watch commercials! DHL took it a step further by having their competition advertise for them!

100 creativity points!