Last week, ArtPrize and SXSW awarded a $15,000 grant to the winning artist at the ‘$15k ArtPrize Artist Challenge at SXSW.’

The winner, artist Gustavo Prado, will bring an installation of concave and convex mirrors to Calder Plaza at ArtPrize, this fall.

The event was modeled after prior ArtPrize Pitch Night events where a group of judges select a winning artist/art installation to receive money and a prime location at ArtPrize.

Just getting seen among hundreds of ArtPrize entries can be a challenge, but Prado's "River of Mirrors" will have every opportunity to get noticed by both the public and the jurors thanks to its size and location.

It's not the first time we've seen large-scale mirrors at ArtPrize.

It's also not the first time we've seen a large-scale installation at Calder Plaza.

Prado’s installation aims to use the site and medium to reflect and amplify the landscape it occupies.

Prado told ArtPrize, “My thinking was, how do I use that height and that scale to my advantage and provide a different perspective of that space which hasn’t been seen before. Using to my advantage the beautiful color, scale and richness of Alexander Calder’s work.”

ArtPrize returns to Grand Rapids from Sep. 19 - Oct. 7, 2018.

Courtesy of Gustavo Prado