Music partners and real-life couple Us the Duo have a marketing plan as fun and creative as the upbeat sound on their new album ‘No Matter Where You Are.’

The two-person music team first earned a name for themselves on Vine, sharing six-second clips of only the lower half of their faces performing covers and original songs from their then-newly released album. They began using the video sharing site after trying to come up with an original way to market themselves and their music.

It worked! Now over 3 million Vine followers later, the pair have rereleased their album ‘No Matter Where You Are’ and continue to crush it across social media.

Us the Duo joined us at PopCrush to perform their album’s title track and lead single, ‘No Matter Where You Are.’ The song also rightfully snagged a spot on our list of ‘Best Songs of 2014 (So Far).’

Michael Alvarado breaks out his acoustic guitar for the performance, with his wife and music partner Carissa Rae accompanying on an egg shaker. Their well-matched vocals bring the simple love song to life. And it clearly means a lot to the couple — ‘No Matter Where You Are’ doubled as their wedding vows, which you can watch here.

Check out Us the Duo singing ‘No Matter Where You Are’ right above!

Watch Us the Duo Talk About Falling in Love