The Michigan Wolverines are coming off a season to remember after they went undefeated through the regular season and won the National Championship for the first time since 1997 to much fanfare and celebration.


However, for some fans, the real cause for celebration this season comes from the recent announcement that Michigan Stadium a.k.a. "The Big House" has been approved to start selling alcohol beginning with the 2024 season. 


Kirby Lee/Getty Images
Kirby Lee/Getty Images




Beer & Football

On May 16th, Michigan's Board of Regents approved the implementation of a Class C liquor license, set to allow alcohol sales beginning August 31st with their home football game against Fresno State. A Class C license, according to the State of Michigan, is

a place licensed to sell, at retail, beer, wine, mixed spirit drink, and spirits for consumption on the premises.


Michigan has been testing alcohol sales at its smaller athletic venues, Yost Ice Arena and Crisler Center, and has not had any "reported behavioral issues" related to drunken behavior. Yost Ice Arena has a seating capacity of 5,800 and Crisler Center has a capacity of ~12,000.


North Carolina v Michigan
Getty Images


The Big House has a seating capacity much higher than this at around ~110,000. That is obviously a much larger jump in people potentially drinking, so the university is taking percautions by limiting sales of alcohol to 2 beverages per transaction and posting promoting safe drinking habits around the venue.


Serving cold beer at a street food market


If you're thinking "Man, what will my $14 dollar drink go towards?", Michigan Athletics has said it will be used to fund operational expenses and fund campus research projects. So your drinks are going to a good cause.


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