A new internet fad is taking the world by storm and it's all for an awesome cause! It's called 'mamming' and you can probably guess what you're supposed to do ladies!

So, because October is Breast Cancer Awareness month two women (Michelle Jaret and Michelle Lamont) wanted to inspire other women to get a mammogram to check for breast cancer cells. The two women came up with this concept of 'mamming' where you take your breasts and put them on things. So, it's much like planking except with your boobs. Now, the women say they DON'T want things to get naughty...they ALWAYS want submissions to be clothed and never more revealing than a normal day would see.

The women just very much hope all the talk about boobs inspires women to go get checked out.