A new (funny) campaign aims to get people to cut down on binge drinking.

The company that owns Smirnoff, Captain Morgan among a few other adult beverages and liquors recently released this video that uses humor to catch people's attention.


Basically, the video takes real life drunks who make total fools of themselves and puts them into this "awards" type video of nominees to see who does the worst drunken walk.

The company said that they wanted to use humor instead of scaring or intensity to make people think. When the actions they see could be more possible or "real" to them as an outcome they might be more likely to listen.