A long vacant, century old building in Grand Rapids is being transformed into a new retail business.

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Co-owners Sam Keuning, Kyle Warren and Jon Benedict are turning a shuttered storefront at 1590 Plainfield Ave. NE for a new concept: Good, Good, Good Wine and Flowers.


Warren tells Crain's Grand Rapids,

We’ll do wine and design classes. We’ll have food and wine pairings and little parties showing wines and flowers. We feel like no one’s really doing wine and flowers over here. There’s already wine shops and flower shops on the east and west sides, so I feel like the north side is a little underserved.

He says they're aiming to keep the bones of the building, which was built in the 1920s and has sat vacant since the 90s. Good, Good, Good Wine will have new front featuring windows, an angled roof with a skylight, and a large glass garage door so guests can have snacks and wine just a few feet off the sidewalk.

The Creston Neighborhood business will focus on responsibly-sourced, natural wines, and locally grown flowers.

Keunig, who is the lead floral designer at Posh Petals tells Crain's Grand Rapids,

I already have pretty good relationships with a lot of (local farms) around the West Michigan area and we’re going to get as many of our flowers from local farmers as humanly possible as opposed to getting them shipped in. We want to support the locals.

Currently in the renovation process, Good, Good, Good Wine and Flowers is expected to open in late 2023.

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