If you have a small business or sell local products, Meijer wants you! The grocery chain is holding an event in April geared towards high-lighting Midwest products and services.

The virtual Lift Local Supplier Event is scheduled to take place April 1. The event will focus on 4 categories. They include grocery & bakery, beauty & personal care, baby, and over the counter/wellness. You can apply to participate here. The event is designed for local suppliers to pitch their products to company buyers.

Meijer Executive Vice president, Peter Whitsett told Fox 17,

“We are proud to be a Midwestern retailer and want to carry products that highlight our communities.

Each Meijer store should represent its customers and the community that makes those customers unique,” Whitsett adds. “This event gives us the chance to source products from our customers’ hometowns, which makes their shopping experience even more meaningful.”

National and regional grocers are recognizing the growing importance of supplying local and forging connections with cottage suppliers. According to research on grocerydive.com, shoppers are especially eager to purchase products by women- and minority-owned local businesses.

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