Amy Adams was attending the funeral of Philip Seymour Hoffman while carrying a Valentino handbag. Valentino got the photos and sent them to their shoppers without knowing she was attending a funeral. Now they're apologizing.

Valentino issued a statement:

"We sincerely regret releasing a photo to the media of Amy Adams with a Valentino Bag. We were not aware the photograph was taken while she was attending the wake of Philip Seymour Hoffman," Swanson said. "It was an innocent mistake and we apologize to Ms. Adams who was not aware, or a part of, our P.R. efforts."


Adams' rep also issued a statement:

"is not a paid spokesperson for Valentino, and the suggestion she would use this moment to participate in a promotion is

truly appalling."