Frances Bean Cobain, Hater of ’90s Fashion, Models 2017 Marc Jacobs Campaign
"I first met Frances Bean when she was 2 years old at a dinner with her mom (Courtney) and Anna Sui in 1994 at Bar Six in NYC," Jacobs wrote in a caption on Instagram, along with a photo from the forthcoming campaign.
"I have always wanted to work with Frances," he continued. "Her beauty, uniqueness, and strength is something I have long admired and respected. Few things remain as constant as my continued inspiration from those whose honesty, integrity, courage, and curiosity lead them to explore and venture beyond preconceived boundaries."
Cobain spoke about the collaboration in an interview with Vogue, where she insisted she has no intentions of venturing much further into the modeling world.
“I don’t think I’ll be modeling for anybody else for a very long time—this is 100 percent outside my comfort zone,” she told the publication. “I wouldn’t have done it with anyone other than Marc.”
“I don’t model unless I think the project is cool, and I don’t put my name behind something that I don’t genuinely believe in,” she continued. “I thought this collection was great, and I was flattered that Marc thought of me for this. What I said to Marc when I was saying yes was that he’s an underdog for the masses. He’s still very rebellious within the fashion world, and he’s been like that his entire career.”
Most notably, perhaps, is Cobain's approach to fashion in general. While she admits she appreciates fashion without being overly involved in it, she has no interest in the current ‘90s revival ruling the runway -- despite being hoisted up as an unwilling emblem of the decade, based solely on her parentage.
"I don’t f---king care what they did in the ’90s; I wasn’t around and it’s not relevant to me,” she told Vogue. “Yes, the ’90s were influential, for sure, but it’s just not my cup of tea. When it’s shoved down your throat every day for 24 years, you just stop caring."
Cobain -- whose parents helped popularize grunge in the early '90s -- looks, instead, to the history behind it and how monetary hardship ultimately became a fashion statement.
“I find it interesting where grunge originated from, and then where it was taken, which was high fashion,” says Cobain. “My dad was so poor that they kept going to Goodwill to get donated ripped jeans. It wasn’t a fashion decision; it was an ‘I don’t have any money, I have no other choice’ type of decision.”
Head over to Vogue to check out their full interview with Frances Bean Cobain and see images from the 2017 Spring/Summer Marc Jacobs campaign.
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