You've probably seen some of Improv Everywhere's work on YouTube.  They have conducted "experiments" and "missions" all over the world.  We talked about their New York City project in July.  Now, Improv Everywhere is bringing a MP3 Experiment to Grand Rapids during ArtPrize.
Improv Everywhere was founded in 2001 by Charlie Todd.  Their projects are regularly featured in the national news and received millions of views online.
What exactly is a MP3 Experiment?
Improv Everywhere explains:
We put an original mp3 file online (usually around 45 minutes long) that people download and transfer to their mobile devices.  Participants then synchronize their watches to an atomic clock on our website, head out to the same public location, and blend in with others.  At the predetermined time, everyone presses play.  Hilarity ensues as participants carry out ridiculous, coordinated instructions delivered to their headphones via narrator “Steve” and everyone else tries to figure out what the hell is going on.
This should be fun.
Want to be a part of it?  It's all going to happen Saturday, October 1 at 5:45.  More details to come.
Here's the most recent MP3 Experiment from Improv Everywhere.
Here's another "mission" completed by Improv Everywhere.  I wish lunch was so fun.

Can't wait to see what they bring to ArtPrize.