Say Goodbye To Artificial Colors In Your Favorite Cereals

When you're making your way down the cereal aisle, if you're looking for an option that lacks dyes, you're going to find yourself making some pretty boring choices.

One Michigan company is making a big change that has parents everywhere breathing a sigh of relief:

WK Kellogg Co. says it will stop using artificial dyes in their cereals by the end of 2027.

The maker of family favorites like Froot Loops, Apple Jacks, Frosted Flakes and Rice Krispies announced the move in a statement this week, saying they want to give consumers “more of what they want and need – such as whole grains and fiber and less of what they don’t.”

Parents have long voiced concerns about synthetic food dyes, with some studies linking them to hyperactivity in children. Meanwhile, FDA scientists still say the permitted use of the dyes is safe. Nonetheless, some don’t want to take the risk and want it gone from the ingredients list.

For years, school lunch programs and advocacy groups have pushed for safer options on cafeteria trays, and now Kellogg’s says it will reformulate its school cereals to remove FD&C colors by the 2026-27 school year.

Beginning in January 2026, the company also pledged not to launch any new products with artificial colors.

Do you remember these 40 discontinued and special edition Kellogg's cereals? ⬇️

“Today, the vast majority – 85 percent – of our cereal sales contain no FD&C colors and none of our products have contained Red No. 3 for years,” the company said in its announcement.

For parents who really stay on top of it, or more casual ones like me who just like to err on the side of caution, this is good news that will take some stress off making good choices at the breakfast table.