Michigan Alum Dave Portnoy Helps Secure Recruit with $3M Pledge

University of Michigan fans have another reason to celebrate, and it’s not just because of the Wolverines’ stellar season. Michigan alum and Barstool Sports founder Dave Portnoy played a key role in flipping Bryce Underwood, the nation’s number-one high school football recruit, from LSU to Michigan.

For those unfamiliar with college football recruiting, top players like Underwood can shape a team’s future success. Underwood, a star quarterback from Belleville, Michigan, was heavily recruited by powerhouse programs like LSU. But thanks to a mix of Michigan pride and Portnoy’s bold support, the Wolverines managed to secure his commitment.

BELOW: Check out some of Dave's favorite Michigan pizza places! 🍕⬇️

If you aren't aware already, Dave Portnoy has been an outspoken advocate for Michigan athletics, and this time didn’t just lend his voice to the cause—he put his money where his mouth is. The Barstool founder pledged to donate $3 million to help with Michigan’s recruiting efforts, showing just how far he was willing to go to ensure Underwood became a Wolverine.

While it’s unclear how directly his financial pledge influenced the decision, Portnoy’s vocal support on social media and unwavering loyalty to his alma mater created a wave of excitement. After Bryce Underwood announced his commitment to Michigan, Portnoy celebrated, taking pride in helping his beloved school land one of the most sought-after players in the country.

Underwood’s decision is already being hailed as a game-changer for Michigan football. With Portnoy’s donation adding more fuel to the program’s momentum, the Wolverines are poised for even greater success. Could they walk away with another national championship in 2025?