Disney has a brand new hotline that kids can call when they are having trouble sleeping.  You can choose to talk to Mickey, Goofy, or Donald Duck and they will play a recording of one of those characters.  The recordings have them talking to your child about bedtime, their day, and who knows what else.  But the more bizarre thing is that they also have a 1-900 number for mothers who want to talk to Mickey late at night.  It seems to get a bit naughty.  Better hope you don't call the wrong number before handing the phone to your kid!