Aerie Ads Feature Unretouched ‘Real’ Women

Aerie, American Eagle's sister lingerie company, released a new ad campaign that they claim featured unretouched models.

The company is definitely trying to make a statement with this. They say that they want to try and change how people look at beauty. Their demographic is girls that are 15-21 years old so this campaign could put young women in a much healthier mindset.

This probably won't completely change the mindset on supermodels and airbrushing but, it's a great start.

Check out the photos below and let us know what you think.

Check out a few of the aerie Real photos below.

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