The newest social media trend is where women are posting selfies with makeup on just half their face to show how cool makeup is.

They are calling it the The Power of Makeup, and the goal is actually to show that it's cool to wear makeup. Why? Well if you have noticed the trend in social media recently is anti makeup and going natural so these makeup loving women want to show that it is ok to be pro makeup and not everyone wants to go natural.

Check out the pictures below: